3 tactics in social media marketing to gain followers.

Maponya Mall made the world’s longest sandwich, and we made sure that the world bore witness. Gaining followers on social media dramatically bolsters the exposure of a brand, ultimately earning sales. We’ve dominated the digital market for Maponya Mall in their various projects, from a 4km sandwich to an endearing school initiative, skillfully powering their social media marketing.

Here are 3 go-to tactics that we used to promote Maponya Mall and their various initiatives online, with the goal of boosting their social media following.

We gave our audience an incentive. We gained traction for Maponya Mall’s Facebook following using the incentive of R30 airtime prizes, trading of a competition entry for a Like. The competition gained them 4049 Likes, a 37% growth in their online following!

We generated community engagement during Maponya Mall’s 10th Birthday campaign with the Ndlovu Ndalo initiative, where 10 primary schools were asked to recreate the Maponya Mall elephant, winning them R10 000 each. By strategically promoting this initiative online, we spiked Maponya Mall’s social media following by 31%.

We promoted a memorable event (bringing the online back offline). What better way to bring the community together (and to your social media feed) than with a 4km long sandwich? Maponya Mall broke the Guinness World record, placing it on the global stage and gaining social media attention. They recruited 2167 new followers, a 7,6% increase.

The Brand Cartel doesn’t disappoint. Get in touch with us to amplify your social media marketing and gain followers online.