What is SEO?

Nowadays, having a website for a business is non-negotiable. It’s a calling card for your services and a way for potential clients to find you online. That said, merely having a web presence isn’t good enough anymore; you need to ensure that your website has search engine optimisation (SEO) to stand out from the pack.

What does SEO mean?

SEO is about increasing the quantity and quality of traffic to your website through organic search engine results. In other words, if your business is a car dealership, you want your business’ name to pop up on the first page of Google when people search for “car dealerships in X area” or “buying cars in X area”.

How does SEO work?

To better understand SEO, it’s essential to comprehend how search engines work. Search engines perform the following activities:

Crawling: A crawler is a program that visits websites, reads the information and creates entries into the search indexing system.

Indexing: Once the information is collected, it’s all indexed in a giant database that can be retrieved. The indexing is done by identifying words and phrases that best describe your pages and assigning them particular keywords, hence the importance of the copy being written with SEO in mind.

Processing: Whenever a search takes place, the search engine compares the word or phrase with indexed pages. Retrieving results. The search engine retrieves the best-matched results and displays them.

How do you improve SEO for a website?

In short, SEO is everything. Your website could be the most beautifully designed and innovative in the world, but if there’s no optimisation, you’ll struggle to attract visitors and potential customers.

To increase the chances of your website ranking higher in search engine results, the following is important:

– Keyword choice
– Keyword density
– The placement of keywords in the title
– Meta descriptions
– The use of headings in posts
– The use of images and their labelling
– URL format
– Page title
– SEO-friendly writing

If you’d like to discuss SEO for your website, give us a call!